Description:
The Wine Club and Marketing Manager is a winery ambassador who delivers the highest standard of service to our valued members and guests. The position involves a full understanding of membership promotions and obligations, maintaining and growing the member's database, membership engagement, wine shipment fulfillment, and event coordination. This role also involves managing the overall Marketing Department, which includes developing and executing the winery's annual marketing plan.
Wine Club
Responsibilities:
- Administer and evolve the wine club program
- Strategize and grow the wine club database with qualified candidates
- Build relationships with wine club members and provide members with accurate and timely information
- Co-ordinate e-commerce and wine club orders and shipments, including notifications, fulfilling customized orders, communicating tracking information on shipments, and organizing pick-ups
- Promote and organize member and winery experiences and events
- Work with accounting to report and analyze key metrics on wine club & experiences participation and events profitability
- Maintain training materials and provide training to new team members on the wine club and guest experience programs
- Assist with booking experiences, reservations, ticket sales, and wine orders
- Be a visible presence at the winery, engaging with guests, members, and staff
- Produce and distribute Newsletter content, including member offers and information previews before new vintage release
Marketing
Responsibilities:
- Content creation for all winery brands through content writing, photography, and graphic design.
- Works with design partners to coordinate sourcing and production of marketing assets as necessary for the execution of online and traditional marketing initiatives
- Work with the General Manager to develop and execute the annual marketing plan and budget.
- Support teams across the winery to ensure that all messaging, experiences, and content align with corporate messaging and goals.
- Develop and distribute content such as newsletters and blogs internally and externally.
- Develop and maintain a social media strategy, including Facebook, Instagram, LinkedIn, and X, as well as a content calendar and measurement metrics.
- Develop and maintain a positive and timely presence on customer review sites such as Trip Advisor and Google.
- Maintaining and updating corporate websites, ensuring accurate and up-to-date information and e-commerce flows smoothly.
- Assist with industry and community associations and events.
- Develop and maintain design and content for all product and program branding, including trade marketing collateral, direct-to-consumer collateral, consumer education and experiences, website, and digital media