Us Brand Analytics Manager

Description:

The Brand Analytics Manager is expected to provide leadership and strategic direction that delivers competitive advantage through the application of end to end analysis and insight across both Global and the US market.  We are looking for a dynamic leader who can pioneering and embed leading-edge analytic techniques, and generating local market knowledge which lead to superior fact-based decision-making. The role will support the BBU in the identification, development and evaluation of new practices, whether sourced internally or externally.  Further, they must be able to identify, develop and lead the implementation of new analytic capabilities across the organization.

As a Brand Analytics Manager, you will be responsible for providing analytical expertise to the Commercial Organization, driving strategic and operational excellence. This is a hands-on analytical role and as a proactive internal consultant to the Early Commercial Strategy team, the Commercial Analytics Manager will support and design commercial solutions, enabling data-driven decisions that are based on rigorous analysis and best available information.  A high level of proficiency in syndicated and custom, primary and secondary data, for both predictive and prescriptive analytics is required.  The Commercial Analytics Manager will coordinate the procurement of various datasets, design and implement analytical solutions in support of Business Opportunities, Market Opportunity Sizing, HCP & Patient Opportunity Identification, Smart Business Experiments (Test & Learn), Market Simulation & Patient flow modelling among other business critical analyses.  This role works closely with Insight, Early Commercial Strategy, Medical, Epidemiology, Medical & Payer Evidence, Market Access, Forecasting, and other Commercial Operations business partners.

In addition to strong analytical skills, the Commercial Analytics Manager should have excellent communication skills with a demonstrated track record of effective business partnership as demonstrated by material business impact and influencing. This position may be required to manage contractors and consultants to complete analytical projects, but will have no direct reports. The candidate will also be required to continuously evaluate new quantitative analysis methods and technologies.

Role & Responsibilities:

 

• Utilize medical claims and laboratory data to estimate market sizes for internal pipeline assets facing milestone investment decisions, or external business development opportunities
• Serve as subject matter expert in translating patient journey through analytics to improve operations and decision making to better support early asset decision making
• Summarize and present findings through various communication channels; be able to “tell the story” to senior stakeholders
• Champion the use of local customer insight in strategic and resourcing decisions across the business
• Identify and prioritize enhancements and new analytic capabilities.  Can lead the development, deployment, and embedding of such capabilities across the organization.
• Instills a culture of continuous improvement, testing, and deployment of new capabilities for the business
• Develop innovative analytical practices to create and sustain competitive advantage.
• Access appropriate information via a variety of tools and sources
• Responsible for recruiting, training, managing, coaching and developing a team of analysts
• Capability in applying deeper technical skills and knowledge that is shared across the functional area (e.g., deep knowledge of key data sets, modeling capabilities, etc.)
• Demonstrate a high level of understanding of the points of integration of our work and that of our colleagues.
• Monitors the external environment to stay up to date on leading analytic capabilities, both within and outside of pharma, which can be applied within the organization