Managing a mixed portfolio of strategic Canadian Corporate / Agency accounts.
Creating / implementing agreed channel strategies for Canadian market.
Delivering revenue by understanding customer needs and matching to relevant products.
Responsible for cultivation of key relationships within the Chamber of commerce and all Airport Authorities for BA routes within Canada and Visit Britain.
Responsible for establishing a regular schedule of engagements directed at achieving progress against the key deliverables for growth in CA..
Analysing data and using insights to drive revenue generating/share shifting actions.
Deep penetration of decision-making units within accounts to expand influence map and drive strategic decisions.
Conducting high touch performance reviews
Negotiation of deals, implementing SMA activities.
Leveraging waiver and favour budget allocations to maximise return of investment.
Sourcing new business opportunities and upselling opportunities to existing customer base.
Proactively seeking market intel and insights and feedback.
Creating and implementing high touch account development plans for portfolios.
Sole face of BA/IB to the market and advocate for the client and the business to improve performance.
Represents the views from market and provide key local market feedback and intelligence to help influence and make strategic decisions for CA market.
Sole point of contact and representation for IAG group within CA with Joint Business partners and HQ