Description:
Working with the Senior Manager, Digital Marketing & Media:
- Develop and recommend digital media strategies to support desired brand/business growth and experience, working with brand, content and broker marketing teams and other stakeholders.
- Support development of annual and quarterly digital marketing plans, aligned with broker and brand marketing plans as well as Definity’s broader business goals.
- Support development of digital media initiatives, collaborating with internal teams and external agencies. Includes SEM; paid digital advertising, content and social media campaigns.
Digital Media & Campaign Implementation:
- Plan, implement and track digital media initiatives and campaigns, including ongoing optimizations and test and learn plans. Complex omni-channel campaigns will be planned and executed in partnership with an external media agency.
- Recommend, track and report on digital media budgets.
Measurement, Metrics and Reporting:
- Support the tracking, measurement, and reporting of key performance indicators (KPIs) and metrics to assess the effectiveness of digital media spending and initiatives. May include the set-up of dashboards and reporting.
- Socialize digital media findings and collaborate with key stakeholders as part of team to review and align on progress and action plans.
Leadership & Collaboration:
- Champion best practices in digital media planning, testing, and reporting. Includes ongoing exploration of potential new channels and approaches.
- Contribute to a positive, empowering culture of collaboration and excellence.
- Ensure the consistent application of operational processes; Recommend and support ongoing improvements.
What do you bring to the role?
- Degree in Marketing, Business or Communications.
- 5-7 years progressive experience in the marketing field, with
strong expertise in digital media.
- Experience in insurance preferred but not required.
- Demonstrated ability to lead and coordinate internal cross-functional project teams and external agencies to deliver intended results with excellence.
- Strong people skills, with demonstrated ability to build relationships and collaborate effectively across cross-functional and multi-disciplinary teams.
- Effective communication and presentation skills.
- Demonstrated orientation towards positive mindset, problem solving, detail orientation, ownership, collaboration, and flexibility.
- Demonstrated brand, business and digital media acumen.
- Experience in data analysis and consumer insights to drive informed decisions.
- Related experience in mining for insights, tracking and reporting.
- Demonstrated ability to positively navigate change in a dynamic and complex operating environment.
- Strong project management skills, capable of managing multiple projects simultaneously using internal and agency resources.
- Demonstrated problem-solving abilities and a strong attention to detail.