Sr Mgr, Marketing

Description:

Key Responsibilities

• Develop and implement a comprehensive, full-funnel media strategy designed to raise brand awareness, drive quality traffic, deliver online & in-store sales, and foster brand loyalty
• Manage the delivery of advertising initiatives and campaigns across traditional and digital media. Channels include digital video, social, display, SEM, local search, affiliates, TV, radio
• Manage always-on digital media including SEM & local listings, with internal and agency support
• Analyze campaign performance on daily, weekly & monthly basis; share and present clear paid media insights, takeaways and future optimizations to drive growth for the business
• Collaborate closely with internal Brand, Campaign, eCommerce & Merchandising teams
• Support campaign & process optimization for enhanced campaign efficiency. Make informed decisions around targeting, platforms, creative formats, and budget allocation
• Manage media agencies, ensuring operational excellence in campaign planning, optimization, testing, and expansion while driving agency to be proactive, creative, and efficient
• Develop forecasts and ad-hoc projections for spend, revenue and ROI
• Develop a comprehensive reporting framework to gain advanced insights into the effectiveness of each media platform, individually and holistically.
• Drive continuous improvement through implementation of new and creative ideas; develop a robust test and learn plan