Sr. Brand Manager

 

Description:

  • Leads menu strategy and development including pricing, design and execution
  • Leads packaging strategy and execution
  • Leads the brand CSR strategy, partnerships and execution
  • Pursues and develops external partnerships to further build brand love and guest engagement
  • Oversees and support operations for local store marketing activities, including new store opening and renovation support
  • Coaches and develops Assistant Brand Manager
  • Supports VP Marketing in creative strategy, advertising plans and creative executions of the annual marketing calendar in partnership with ad agency
  • Supports VP Marketing in setting media strategies (mix, allocation and placement) and annual planning in partnership with media AOR
  • Supports VP Marketing for the management of the marketing budget
  • Plays a critical role in Brand Insights and Research to track and measure brand equity and brand drivers against key growth segments, overall category share growth and category trends
  • Conducts thorough and timely post program analysis and evaluation, including quarterly and annual business review
  • Works collaboratively with Harvey’s brand team, other Recipe marketing and central teams to maximize synergies within Harvey’s and across brands

Skills/Education Required:

  • University Degree, BBA, BCom or MBA an asset
  • Minimum 3 to 4 years marketing experience at the Brand or Marketing Manager level
  • Excellent verbal and written communication skills
  • Strong analytic and strategic thinking abilities
  • Fact-based decision maker
  • Team and relationship builder, with strong influencing skills
  • Marketing experience in the Restaurant, Hospitality or Retail Industry
  • Brand Management background (CPG, Retail or Product) experience is strongly desired

Organization Harvey's
Industry Management Jobs
Occupational Category Sr Brand Manager
Job Location Ontario,Canada
Shift Type Morning
Job Type Full Time
Gender No Preference
Career Level Intermediate
Experience 2 Years
Posted at 2023-03-24 5:25 pm
Expires on 2024-12-23