Specialist, Content Strategy

Description:

Engineering and optimizing content to achieve departmental goals

• Accountable for the execution of MUR’s multi-channel content strategy communication across a variety of platforms for domestic and international audiences, in order to ensure timely messaging, implementation of best practices, and coordination of efforts across the team
• Directs the day-to-day communications and editorial calendar for MUR, identifying and sharing new opportunities as they arise. Maps content to the Enrolment Management Funnel and makes data-driven decisions and adjustments to the evolving content marketing strategy
• Leads the development and production of the University’s undergraduate recruitment print viewbooks
• Identifies opportunities to diversify message deployment across print, digital, email, and social media, and facilitates a content-centric culture among MUR Marketing and Communications team
• Works in partnership with the Specialist, Content Development, and others on the MUR team to plan and create content on Waterloo’s website for future undergraduate students
• Develops and revises web content to meet the needs of MUR/RO’s key audiences and influencers, to convey key recruitment messages, and to align with the MUR and University strategic plans

• Partners with MUR colleagues to conduct research, interview, write, edit and fact-check a variety of communications materials to support of the overarching MUR marketing and communications plan

• Works with the Specialist, Marketing Insights, to establish research objectives and create data analysis solutions to inform decision-making, strategy development, messaging, and budget spend; to determine the optimal methods of evaluating the effectiveness of the strategies for which the position is responsible; and to ascertain and recommend the most effective enhancements

• Applies an extremely high standard with respect to grammar, punctuation, and language usage, and for ensuring that all materials safeguard the outstanding Waterloo reputation and position the university as an innovative, high-quality academic institution