Description:
Planning, Communication and Content Creation
- A key responsibility of the position will be to plan, develop, deliver and evaluate multichannel campaigns to support the reach and amplification of on- and off-campus recruitment initiatives
- Conduct research to identify MUR/client needs to assist in meeting the university’s undergraduaterecruitment on- and off-campus objectives via traditional and digital communications activities
- Conduct environmental scans and competitive analyses
- Support with on- and off-campus events content audits/inventories (including regular maintenance of MUR’s event emails, web pages/registration, print and social media content calendars, campaign processes, training, best practices)
- Competitive analyses of traditional and digital campaign approaches at other universities/teen-focused businesses (e.g., messaging, design, platform, metrics, templates, visuals)
- Evaluate the purpose and opportunity within existing traditional and digital platforms and be a studious student of emerging opportunities where our target audience may be gathering
- Responsible for ensuring that MUR and Waterloo brand standards, messaging and style guides are adhered to in all digital communications related to the University of Waterloo
- Support the creation, execution and evaluation of MUR’s Search Engine Marketing (SEM) andsocial media advertising plan in partnership with MUR colleagues
- Monitor and report on metrics for on- and off-campus event campaigns
- Provide input and advice with respect to establishing budgets for projects and setting production schedules
- Support in maintaining an editorial calendar and cohesive strategy for on- and off-campus event campaigns and coordinate their use and distribution with MUR colleagues
- Engage the Waterloo and broader community through smart, strategic and timely communicationsto assist with the development and execution of combined content calendars
- Write, build, edit and/or approve traditional and digital communications that align with best practices and search engine optimization (SEO)
- Author briefs (creative, procurement, and leadership approval) for the development of required assets
- Work with photographers, videographers and writers to source, identify/repurpose stories forstorytelling on digital platforms
- Ensure excellence and consistency in all communications
- Support the delivery of key undergraduate student recruitment messages within traditional and digital initiatives produced by MUR and more broadly across campus