Description:
The Digital Media Specialist will report to the Senior Manager, Digital Marketing and will be responsible for owning the digital media strategy and tactical recommendations, that deliver on BCE's marketing objectives & business goals. The role will oversee all aspects of a campaign lifecycle including planning, project management of campaign execution, budget management, reporting & optimization recommendations.
In this collaborative position, you will work in close partnership with Marketing, Communications, and Campaign Execution teams to understand the needs of the business intimately, and work together to drive business results.
Key Responsibilities
- Be the internal Digital Media SME to drive education and adoption of digital best practices
- Work closely with internal cross-functional teams and external agency partners on the development of holistic marketing plans, supporting key priorities across business units
- Support and/or own the development of digital media plans from end-to-end (strategy development, collaborate on the detailed digital media plan across audiences, screens, formats, inventory, report on campaign learning/insights)
- Oversee and maintain project timelines with detailed work back schedules while presenting regular status updates relating to specific campaign executions
- Oversee and manage budgets in collaboration with numerous stakeholders
- Assist in continuous improvement by evaluating campaign executions, identifying process optimizations, and implementing changes to drive success
- Acquire all approvals from internal stakeholders as needed
- Identify & present competitive and campaign findings to cross-functional team members
- Work in partnership with your Manager to develop and implement a test & learn roadmap
- Keep up-to-date with the ever changing marketplace landscape, competitive dynamics, industry trends and new technologies that impact media plans
Critical Qualifications
- 2-3 years of direct experience in developing, implementing, and driving media campaigns on client or agency side with a focus on strategy
- Degree/diploma in Business, Marketing or related digital marketing disciplines
- Strong interpersonal/communication skills
- Strong writing, research, and presentation skills
- Proficient in excel and PowerPoint
- Comfortable with data and numbers to unpack insights & present findings
- Ability to work in a fast paced environment where the only constant is change