Description:
As a part of the Bell Brand team, you will be helping to lead the launch and evolution of our Digital Marketing capabilities. This is a great opportunity to execute programmatic campaigns for one of the largest telecommunications companies in the country. We are actively seeking a Programmatic Specialist in either our Montreal or Toronto office who will become an integral member of our Digital Performance team.
Key Responsibilities
- Provide thought leadership for the deployment of recommendations on tactics, audiences, placements and pacing for programmatic campaigns.
- Own campaign delivery and pacing, immediately addressing issues such as disapproved creative, delivery under-pacing, tracking and reporting issues.
- Oversee and maintain regular reporting on campaign performance and share regular updates with key stakeholders.
- Monitor campaign’s performance and provide recommendations for improving outcomes.
- Work with the team to ensure that all documentation related to process, guidelines and best practices are organized, up-to-date and well maintained.
- Be the programmatic expert for strategy, execution, innovation and trainings.
- Accurately set up a variety of campaigns via multiple Demand Side Platforms (DSPs)
- Upload and assign different creative types in programmatic platforms.
- Ensure that campaign set up follows all the checklists and guidelines recommended by the senior team members.
- Assist in the generation of campaign performance, delivery, and performance presentations.
- Review and flag any potential campaign challenges or opportunities to senior team members.
- Campaign troubleshooting related to set up and technical issues to ensure all phases of the campaign are completed on time.
Critical Qualifications
- Understanding of the dynamics of Demand Side Platforms, including DV360, Amazon, and Yahoo
- Experience with programmatic inventory suppliers
- Understanding of ad verification and brand safety tools (DoubleVerify, MOAT, etc.)
- Working knowledge of Campaign Manager 360
- Passion about working with RTB in the Canadian space (data, inventory)
- Strong proficiency in Power Point, Excel, and other analytics softwar
- Strong understanding of pixels/tagging for digital campaigns