Description:
Are you looking for a rewarding career in Marking and Communications? Are you passionate about creating engaging Social Media Content? Red Deer Polytechnic is looking for a full-time term-certain Social Media Strategist who would be primarily responsible for the daily management of Red Deer Polytechnic’s institutional social media accounts, promoting brand awareness of the Polytechnic through strategic and creative content posted to social media.
The Social Media Strategist works with Marketing & Communications team members and with content experts and creators within the Polytechnic’s Programs and Service Departments (Requesting Departments) to create persuasive content targeted to engage current and prospective students, partners, donors, alumni, and community members.
Position Responsibilities
The Social Media Strategist increases the visibility of RDP’s programs and services through a writing style well suited to individual social media platforms, giving voice to what makes RDP a vibrant post-secondary institution.
Social Media
- Daily management of RDP’s social media accounts. Respond in real-time to questions and concerns posed in social media, working closely with other Departments to provide timely, accurate, and helpful answers and information
- Creation and management of a social media editorial calendar based on short-term and long-term strategies as determined by the department and RDP’s strategic plans
- Integrate Polytechnic’s existing social media platforms (Facebook, Instagram, LinkedIn, Twitter, and Threads); increase the platforms used and develop a content strategy specifically for social media
- Work closely with Marketing and Communications team to ensure that social media content is fresh, valid, frequent, and engaging (based on unique attributes of individual social media platforms) and follows RDP’s Social Media Policy and Guidelines.
- Investigate and adopt new and emerging platforms as appropriate for the Polytechnic
- Create social media content with consistent brand voice to engage and respond to followers on an ever-growing network of social media channels.
- Expand RDP’s social media presence strategically by working with Schools and Services to look at social media opportunities
- Share social media best practices and assist in training of social media platforms to other Polytechnic areas, such as Schools and Service departments
- Measure effectiveness and impact by monitoring comments and audience growth; analyze, review, and report on effectiveness in an effort to maximize results.
Communications Strategic Planning & Tactical Implementation
- Support and advise internal clients in the development of communication strategies and tactics that support the overall strategic direction of the Polytechnic
- Develop concepts, develop key messages, write copy, and deliver polished messaging to engage and persuade internal and external audiences on multiple platforms (with strategic focus on creating engaging content that follows unique attributes of each social media platforms, but that can also be used in other communications tactics)
- Support and advise Marketing Communications Strategists and Polytechnic Programs and Service Departments (Requesting Departments) to share key messaging about how best to communicate ideas using different platforms (primarily social media focus) with internal stakeholders
- Write high-impact narrative that tells the success stories of the Polytechnic
- Copy editing and writing as needed by M&C team
- Ensure copy for collateral material has consistent tone and style as per RDP brand and style guidelines
- Interact with team members and requesting department to understand business objective and target audience demographics