Social Media Specialist

Description:

Reporting to the Social Media Manager and working with the communications team, the Social Media Specialist will create, execute, and deploy digital content optimized for Humber College (corporate and other) social media channels and support Continuous Professional Learning (CPL) marketing and learner engagement. By using a social media calendar, the Social Media Specialist will contribute to strategies and campaigns to increase engagement and audience growth for social media platforms (including and not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube). The incumbent will coordinate with and provide guidance to CPL Program Support Officers when developing faculty-related social media content. The incumbent will monitor and be one of the primary contributors/responders to Humber’s corporate and other media channels and the Continuous Professional Learning social media channels. They will actively engage, encourage dialogue, and respond to social media queries and concerns with a customer service focus.

The Social Media Specialist generates ideas, writes, and produces professional-quality social media content aimed at growing engagement on Humber College’s and the Continuous Professional Learning social media channels.

• Develops, executes, and deploys thumb-stopping social media content with a focus on storytelling under the guidance of the Social Media Manager. Content is optimized for social media and digital properties following best practices, AODA standards, industry guidelines and processes.
• Create, edits and sources social media assets for content such as photos, user generated content, infographics, GIFs, either on their own or in collaboration with members of the communications team or with an external agency.
• Stays current with best practices, strategies, and industry trends related to social media and digital content.
• Contributes ideas for leveraging user-generated content on the College’s social media platforms. Conducts outreach and seeks permissions for user-generated content, as required.
• Provides support to Multimedia Video Producers and Digital Content Creator(s) for photography and video services for student and Humber events for social media other digital properties.
• Writes and optimizes social media posts based on SEO, AODA standards, language, brand consistency and social media platform best practices.
• Contributes to social media calendar, scheduling, and posting.
• Participates in brainstorming meetings with key stakeholders within the department and across the CPL ecosystem.
• Works closely with the Social Media Manager and Digital Content Creator to ensure brand consistency across social media platforms.
• Works with student social media supports to create content or amplify Humber College messaging.