Social Media Specialist

Description:

• Plan, develop, coordinate, deliver and evaluate content for social media platforms
• Manage all Faculty- level social media properties – Facebook, Twitter, Instagram, YouTube, LinkedIn and others as required
• Write, edit, manage and schedule social media related content in partnership with the Faculty’s undergraduate, graduate, alumni/advancement, communications and academic unit staff
• Create visual assets (e.g. Photography, video) for social media
• Develop and manage the AHS social media content calendar and work in collaboration with internal and external partners to ensure content reflects and supports our Faculty and key initiatives/campaigns
• Develop and manage campaigns in collaboration with other Faculty communicators
• Conduct environmental scans and competitive analyses
• Manage and contribute to a library of shared content

Collaboration and Outreach

• Work closely with all units to enable them to promote, protect and enhance their reputation on social media platforms
• Attend key events and generate content (live coverage, photos, videos, etc.) to engage the AHS community (including alumni and prospective students) in meaningful and impactful ways
• Network with University colleagues involved with social media to share best practices and content, as applicable
• Support and educate colleagues managing social media accounts which includes account management (e.g. creation, access and termination of accounts)
• Provide training and support to academic units to improve their effective use of social media channels

Social Media Monitoring

• Using technology, monitor online communities, student blogs and other social media platforms to identify content that may need to be addressed due to reputational risk, as well as identifying emerging trends
• Ensure responsiveness on platforms as questions/comments arise
• Track and measure campaigns impact, present findings and make recommendations to various clients/stakeholders

Quality Control

• Ensure excellence and consistency in social media communications
• Provide reports with data to demonstrate reach and impact of social media initiatives
• Remain current on issues, trends, technologies, demands and approaches in digital marketing to determine and advise on implementing new initiatives as applicable
• Develop and align social media strategies with University and legislated standards, guidelines and policies
• Ensure the University of Waterloo branding standards are maintained and that messaging and style guidelines are consistent in all social media communications

Other

• Writes and produces original content to support Faculty priorities and deliverables in alignment with the Faculty communications plan

Qualifications:

• Bachelor’s degree or equivalent education and experience preferably in communications, marketing, media studies, advertising, business
• 3+ years of social media management experience
• Project management experience
• Skilled designer experienced with creative design software, videography/editing, photography and digital content creation
• Skilled writer and editor

• In-depth knowledge and understanding of online communities and social media platforms

• Knowledge of the Faculty of Health and the University of Waterloo as a whole, as well as understanding the unique community that is UWaterloo, is an asset

• Ability to effectively communicate information and ideas in written and verbal format; and build and maintain internal and external relationships

• A tactical, self-starter that can work under minimal supervision and navigate multiple relationships and audiences

• Skilled in managing programs and projects to meet milestones and deliverable objectives

• Familiarity with social media management platforms would be considered an asset

• Keen sense of responsive client service

• Strong analytical and problem-solving skills

• Strong organizational skills and ability to handle multiple tasks and meet deadlines