Social Media & Marketing Specialist

Description:

• 
  Work with the dealerships to develop strategies and tactics to build our brand and drive traffic to dealership’s websites and front doors
• Deploy successful marketing campaigns and own their implementation from creation to execution
• Execute campaigns using with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, social media, lead generating campaigns and performance analysis
• Ensure websites content and structures are optimized to convert target groups
• Build strategic relationships and partnerships
• Assist in proper use of the CRM system at the dealership level
• Oversee and manage the social media platforms for the group
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Develop and oversee remarketing strategies
• Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly