Description:
At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.
How you'll succeed
- Enterprise social media coordination, planning and delivery: Deliver best-in-class social creative and plans, working with cross-functional teams including agencies, internal channel partners, PR & communications, media, and market research. You'll work closely with the Content team and internal partners to plan and deliver Purpose-centric storytelling for social media. You will develop creative briefs and own Intakes for organic social media creative. You will need to monitor, analyze, and report on organic social media to identify areas of opportunity, setting targets and timelines for social media programs and key initiatives. You will need to organize and manage content into a user-friendly library that is compliant with internal standards, and develop and maintain a process workflow that ensures consistent execution and delivery of social media. This role will support development of social media listening reports and regular reviews of enterprise content activity, and will proactively seek out new opportunities to find better ways to work and achieve our goals. Share cutting-edge news and capabilities with partners and across the team, so as to build our team’s reputation as thought leaders. As subject matter expert, you'll provide social media expertise and implementation for Marketing scope within Enterprise programs where applicable, staying on top of new and emerging social platform trends in the market, and perform research and share social media learnings with team members by championing best practices and processes.
- Employee Advocacy Social Media Support (Mortgage Advisor Channel): Partnering with Mobile Advice line of business to deliver effective employee advocacy framework for the Mobile Advisor Channel that supports both brand building and social selling. The Coordinator, Social Media will curate and share relevant and engaging content for Mortgage Advisor social media, manage a shared mailbox responding to Advisor inquiries and providing coaching, guidance and governance support as required. You will monitor and flag MA social alerts to Mobile Channel leaders for action. You will lead monthly social media calls with our internal partners engaged in employee advocacy programs across the enterprise, and provide Mobile Advisors and leaders with social media program updates (e.g. revised guidelines, Playbook etc). This role will act as a key consultant for leaders and advisors seeking to integrate social media into their business development activities. This will require collaboration with various digital partners, Banking Centres, Mobile Advice, Wealth Management and other business development teams and vendors to help ensure optimal social media experience with respect to content and brand.
Who you are
- Education: Undergraduate Degree or Diploma
- Demonstrated experience in social media planning and content coordination (1-2 years minimum)
- Demonstrated experience in social media governance within an Enterprise ecosystem
- Relationship building and stakeholder management with experience working in or with matrixed organizations. Experience managing creative and media agencies or partners is an asset.
- Strong communication skills - both written and verbal.
- Strong attention to detail and proofreading skills
- Experience using, and a deep understanding of the nuances of Instagram, Facebook, LinkedIn, Twitter and YouTube.
- Proficient using the latest versions of Microsoft Word, Excel, PowerPoint.
- Competent writing skills, with a talent for crafting impactful messaging that is appropriate for the social channel being used.
- Ability to write an informative brief that clearly and confidently articulates vision and process.
- Ability to translate direction from leadership into social media deliverables.
- Ability to self-start and accomplish multiple priorities.
- Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.