Social Media & Digital Content Producer

Description:

Responsibilities

• Ideate, create and publish engaging digital content (including original copy, images, video, reels and digital ads) on a daily basis that builds meaningful audience connections, increases brand awareness and encourages community members to engage with the Harbourfront Centre brand.
• Strategize and collaborate with the marketing and programming teams to develop high-impact social media campaigns and content calendars.
• Stay up to date with the latest social media best practices and trends, creating high-quality, on-trend content that resonates with audiences (Instagram, Facebook, Twitter, Threads, TikTok, LinkedIn, YouTube).
• Monitor and analyze social media metrics across all digital channels on an ongoing basis, contributing to monthly digital reports to generate data-driven insights for future campaigns.
• Quick to react and respond to relevant online news and social dialogue in the arts and culture community.
• Champion our online communities by engaging our social media following, building key relationships with community partners, and sharing user-generated content.

Requirements

• 3-5 years of proven social media marketing experience.
• Proven experience with high-impact social media content creation and management is a must (Instagram, Facebook, TikTok, YouTube, LinkedIn).
• Exceptional copywriting skills across all digital channels, able to write targeted messages for various audiences and segments.
• A passion and curiosity for creative storytelling and implementing bold content ideas that adapt over time.
• Strong attention to detail and a good eye for aesthetics and design.
• Self-starter who values collaboration and excels working independently and managing multiple projects at a time.
• Excellent knowledge and skills in photography, video production and editing.
• Working knowledge and experience with applications to support social media management and analytics (Meta Business Suite and HubSpot).
• Adobe Photoshop, Illustrator, Premiere Pro, CapCut, Canva, and other content creation software skills are considered an asset.
• This role requires a flexible schedule that includes at times coming on campus during evenings and weekends to capture performances and festivals for social content. When not on campus capturing content, this role follows a hybrid model of working from home and within the office.
• Must be legally eligible to work in Canada. Non-Canadian applicants must have a valid employment Visa and proper documentation authorizing their ability to work in Canada.
• Harbourfront Centre recognizes its heightened duty to protect employees from health and safety risks associated with COVID-19. As such, an offer of employment shall be conditional on proof of full COVID-19 vaccination with a vaccine series approved by Health Canada or the World Health Organization.