Description:
THE ROLE
As a social media coordinator at Works Design, you are passionate about getting the message out. You think in headlines and dream-up taglines. You’re a storyteller and know how to use words, images and the digital environment to capture people’s attention and create excitement. You have a passion for social media and digital marketing and a keen interest in learning about sector trends and best practices. You are a strong writer, on point with Tweets, posts and blogs, familiar with a wide range of communications technologies, and excited by the opportunity to build your skills and work closely with clients.
THE DAY-TO-DAY
- Develop daily social listening reports for risk mitigation and stakeholder sentiment
- Assemble web and social media metrics decks
- Curate engaging content for various social media platforms (e.g., LinkedIn, X, Facebook, Instagram)
- Supporting the Social Media Manager with writing outlines and/or initial drafts of both short- and long-form content (e.g., posts, blogs, newsletters, etc.)
THE IDEAL CANDIDATE
- Degree or diploma in advertising, English, marketing, communications or another relevant field
- 1 – 3 years’ experience with social media marketing or content development
- Familiarity with social listening and a working knowledge of Facebook (Business Suite), LinkedIn, X, Instagram, YouTube and Vimeo
- Hands-on experience with social media management tools (e.g., Sprout Social, HootSuite, Sprinklr)
- Understanding of social media analytics using both social media platforms’ native insights and other data insight tools (e.g., Google Analytics)
WHAT ELSE YOU BRING TO THE TABLE
- Commitment to delivering timely and quality client support
- Excellent time management skills, with the ability to handle and prioritize multiple deliverables in a fast-paced environment
- Exceptional communication skills and a can-do attitude
- Curiosity and a willingness to learn about corporate communications, stakeholder engagement, risk mitigation and investor relations
- Continued interest in developing leading-edge digital and social practices
- Experience in a corporate communications or advertising agency (bonus)
- Experience with managing paid social media ads (bonus)
- Experience with SEO, SEM and optimization tactics (bonus)