Social Media Coordinator

 

Description:

The Social Media Coordinator will be tasked with creating and posting trendy and engaging social
media content for our corporate Brick accounts, as well as for our franchise
stores.
The Social Media Coordinator will join our Marketing team in Edmonton,
reporting to the Social Media and Online Community Manager. This role is ideal
for creative and dynamic team players, who possess a strong sense of urgency
and have excellent verbal and written communication skills. Overall, this role will
be responsible for supporting The Brick’s social media identity and brand.

Responsibilities:

• Collaborate with the Marketing team on new or improved social media

strategies that align with the company’s current business goals.

• Stay up to date with the latest social media and communication trends and

develop ways they can be incorporated into our social media strategy.

• Create social media calendars in accordance with The Brick’s content

pillars to increase organic reach, engagement and attracting prospective
customers.

• Write clever captions and scripts for our social channels.
• Assist in scheduling, planning, executing, and tracking creative campaigns

and contests internally and externally across various channels for both
corporate and franchise accounts.

• Assist in building a loyal community, this includes responding to follower

and user comments/messages online, as well as utilizing user-generated
content where possible.

• Utilize social listening tools for insight into consumer/audience thoughts

and opinions.

• Assist with maintaining and updating The Brick’s franchise social media

program to create tailored content by market while remaining on brand.

• Work closely with the Social Media Strategist on influencer and brand

ambassador campaigns.

• Assist with in-house studio and in-store photo/video shoots either behind

the scenes or on camera.

• Attend internal and external events when necessary to capture promotional

material for the social media platforms. Qualifications:

• Using and creating interesting content for Facebook, Twitter, Instagram,

Pinterest and TikTok.

• Knowledgeable in marketing through social media with the ability and

passion to explore new creative strategies and employ the latest digital
trends.

• Proficient with social media management applications for scheduling &

reporting (i.e., Sprout and Gain).

• Ability to set up boosted posts and analyze insights.
• Excellent command of the English Language.
• Exceptional writing skills with an ability to create and edit engaging content

consistent with The Brick’s brand/voice.

• Highly organized with strong multitasking and task prioritization abilities as

well as great attention to details.

• Able to excel in a fast-paced, deadline-driven organization.
• Strong working knowledge of applications like; Canva, Facebook Creator

Studio, Instagram Creator Studio, and basic photo editing software.