Social Media And Digital Content Specialist

Description:

The Social Media and Digital Content Specialist works with business partners to develop and execute the social media strategy to build and elevate the Sun Life Global Investments brand. This individual will be also responsible for helping support planning and writing content for investors and advisors through digital marketing channels. This individual will play a key role in supporting business objectives within the Sun Life Global investments digital and social space and will work closely with stakeholders across the business to drive execution of new and existing digital and social strategies, while protecting Sun Life Global Investments’ reputation.

What will you do ?

• Provide ideas and solutions for the evolving digital and social media strategy, support the creation and development of key digital and social media content initiatives for Sun Life Global Investments including implementing new strategies to support or enhance the online client experience

• As the Sun Life Global Investments social media lead, develop and execute digital and social content plans based on marketing priorities to improve key metrics to drive brand awareness and growth including promotion of tools and calculators, product launches, digital marketing initiatives and technical changes

• Plan, outline and write content for social media platforms, the Sun Life Global Investments website, and other areas as applicable, as well as provide support through the review and editing of written tactics and materials by other teams/team members

• Help support development and coordination of presentation decks and data updates where applicable

• Keep abreast of industry trends and champion innovative, creative, advisor and investor focused strategies and tactics

• Continuously challenge the status-quo in digital content and conduct research, assess results, and develop stronger content strategies for priority businesses and marketing campaigns

• Work closely with subject matter experts to ensure our digital projects comply with corporate risk policies and security guidelines

• Collaborate with cross functional internal Sun Life teams and share innovative digital marketing ideas and strategies that further activate our client experience roadmap

• Help coordinate the development and activation of multimedia tactics in Marketing: videos, podcasts, events, social media etc.

• Represent Sun Life Global Investments on digital projects or day to day web maintenance or issues that arise with regards to written content

• Leverage data and analytics to make recommendations to improve advisor and investor experience and drive more leads through the sales funnel

• Ensure Sun Life Global Investments’ brand, legal and compliance guidelines are appropriately reflected in all communications

• Collaborate with compliance, legal, design, translation, digital and product specialists through all stages of projects to ensure an effective, polished final product

• Support other team projects as required

Preferred skills :

• Ability to independently write compelling social media content including creative development of aligning imagery

• Strong writing skills and capable of taking complex ideas and distilling concepts into plain language for varying audiences in the form of both long- and short-form articles

• Proficient project management skills with the ability to oversee multiple tactics and large budgets

• Experience with data and analytics with a key understanding of how to leverage these insights and apply them back to the business

• Ability to work in PowerPoint to produce compelling content and support data updates, graph visualization

• Financial services product expertise, working knowledge of wealth industry and understanding of financial advisor practice management concepts

• Excellent interpersonal skills: must be able to influence and negotiate with people from diverse backgrounds and levels throughout the organization

• Proficient project management skills

• Plan and execute key content campaign deliverables around specific themes and target audiences

• Some experience with writing video scripts and managing video production process

• Ensure Sun Life Global Investments’ brand, legal and compliance guidelines are appropriately reflected in all communications

• Collaborate with compliance, legal, design, translation, digital and product specialists through all stages of projects to ensure an effective, polished final product