Seo Marketing Specialist

Description:

We are seeking a highly skilled and motivated Part-Time Freelance SEO Marketing Specialist with expertise in Google Ads to join our team. As a specialist in paid search, you will be responsible for driving the performance of our Google Ads campaigns, optimizing them for maximum ROI, and providing valuable insights to inform data-driven decisions.

Responsibilities:

- Execute and manage Google Ads (paid search) campaigns, ensuring they are set up correctly, tracked accurately, and continuously optimized for performance.

- Conduct keyword research and testing (Search Query Report - SQR) to identify new opportunities and enhance existing campaigns.

- Develop and test compelling ad copy and landing page experiences to boost search performance continually.

- Monitor campaign performance metrics, budgets, and bid strategies, making data-driven adjustments to improve overall results.

- Maximize ROI by driving incremental performance metrics such as Click-Through Rate (CTR), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and more across a portfolio of paid search accounts.

- Provide regular campaign updates and actionable insights to leadership to facilitate informed decision-making.

- Stay up-to-date with industry trends and best practices in SEO and paid search marketing to implement cutting-edge strategies.

Requirements:

- Proven experience in managing Google Ads campaigns, with a track record of driving successful outcomes.

- In-depth knowledge of Google Ads platform, analytics, and reporting tools.

- Proficiency in conducting keyword research and utilizing SQR to optimize campaigns.

- A keen eye for testing and optimizing ad copy and landing page experiences.

- Strong analytical skills and the ability to interpret data to extract actionable insights.

- Excellent communication skills, capable of delivering campaign updates and insights effectively to stakeholders.

- Ability to work independently and prioritize tasks effectively to meet deadlines.

- A passion for staying updated with the latest trends and developments in SEO and paid search marketing.