Description:
Responsibilities include but are not limited to:
- Develop marketing strategies with internal stakeholders to enhance audience size, engagement, impact, funding, including ROI analysis, developing and tracking relevant success metrics
- Using a variety of communication channels, novel content, and digital engagement, maintain consistent exposure of Leap programs and services to members and clients. This includes designing webpages, blog posts, social media posts, case studies, user guides, newsletter articles, sales collateral, product releases, event recruitment materials, and more
- Drive the creation and management of a content calendar for our website, social media channels, newsletters, and more
- Consider SEO impact, with content ideated, created and optimized for Google search (keyword, competitor and lifecycle research)
- Support the integration of CRM (Salesforce.com) and digital channels (e.g.Mailchimp, social, web activity) to drive growth of Leap membership
- Conduct research and make recommendations that leverage web analytics to optimize marketing and strategies
- Generate KPI tracking reports, as required, to provide a summary of analysis, make recommendations and improve the effectiveness of digital marketing initiatives
- Design, develop, measure and improve the effectiveness of digital marketing campaigns, user journeys, member and client recruitment and engagement
- Work with external partners, developers and designers to translate user needs into product features, accessible design and engagement enhancing user experience
- Collaborate with marketing, communications, and other CABHI teams to coordinate brand awareness and brand portfolio marketing
- Stay current and provide thought leadership to the team on best practices in digital marketing including social media and audience recruitment and engagement
- Performs cross-functional and other duties as assigned and /or required