Senior Marketing Specialist

Description:

You’ll be surrounded by caring colleagues, and hands-on experienced leaders with a well-established Canadian company. And your skills and knowledge will ultimately contribute to meaningful experiences for the families we serve. That’s incredibly fulfilling.

On our team, you can challenge yourself to be your best and find the professional opportunities you’re looking for to help you grow as an individual. If you want to go home at the end of the day knowing your efforts made a difference for someone, keep reading.

Our Home Office is located in the heart of Bloor West Village in Toronto, just steps away from Jane Subway station. This position is hybrid role where your time will be spent in office and working from home, based on operational requirements.

Working with Arbor means more than a competitive compensation package. We are invested in a culture of learning throughout our business and dedicated to providing health and wellness resources for all employees and their families. We also provide a robust pension plan to support your long-term financial planning and stability.

What you bring to the role:

• A University or College Degree/Diploma in Digital Marketing, Communications, Marketing, or a related program from an accredited post-secondary institution.
• Four (4) or more years of digital marketing with specific focus on website management, Search Engine Optimization, digital acquisition and lead nurturing.
• Prior experience with the successful execution of online marketing campaigns, including digital production, content marketing, UX, design, landing pages and forms.
• Experience with content management systems and other digital marketing tools.
• You are passionate about data, comfortable reviewing and analyzing data (Google Analytics, Performance reports, 3rd party data).
• Experience with Search Engine Optimization such as HTML, URL structures, keyword analysis, content optimization, search engine crawlers, indexes, algorithms.
• Knowledgeable in CASL, Privacy Act and Data security measures an asset.
• Strong computer skills including Microsoft Office (Word, PowerPoint, Outlook, Excel).
• Experience working with managing external vendors.
• Self-motivated with the ability to work independently or as part of a team in a fast-paced environment.
• Exceptional interpersonal and communication skills; verbal, written and presentation.
• Excellent attention to detail and demonstrated organizational skills with the ability to manage multiple tasks simultaneously.
• Ability to maintain a high level of quality while working towards deadlines on a variety of projects.
• Demonstrated strong customer service skills with the ability to partner will all levels of the organization.