Description:
What you will do:
Develop and execute the annual marketing plan for the Energy, Natural Resources, and Chemicals sector. If necessary, prepare a marketing strategy for a new initiative determined by leadership throughout the fiscal year.- Create, implement, and review the adoption and effectiveness of marketing programs to deliver on the objectives set in the strategic marketing plan.
- Develop and deliver programs to raise the external profile of the global Energy, Natural Resources, and Chemicals sector, focusing on key global and local spokespeople and target markets.
- Develop and implement an appropriate mix of activities that highlight KPMG's sector expertise. Typically this embraces social media, digital content, high-profile events, thought leadership and PR.
- Develop and implement strategic sector thought leadership projects based on the critical issues in the sector. This is where KPMG needs and/or wants to have an opinion that will help shape the development of the market.
- Work closely with member firms and global priority account teams to ensure they utilize global sector marketing campaigns and best practices.
- Participate in global functional marketing campaign discussions to identify and develop sector-specific global market positioning and messaging, sales enablement, and marketing strategy.
- Collaborate with the team responsible for the delivery of global marketing activities.
- Manage contracts with internal shared services, external vendors and suppliers by assigning tasks and communicating expected deliverables.
- Identify new KPIs and meet set targets.
- Day-to-day management of the budget.
What you bring to this role:
- Minimum seven years of combined marketing and business experience; experience in professional services or similar corporate environment preferred; Energy, Natural Resources, or Chemicals experience is a plus
- Experience developing compelling value propositions for services/campaigns and creating integrated issue-based platforms for promoting relationships and generating revenue.
- Demonstrable success in developing and implementing complex (and preferably international) marketing programs – experience working in a professional services environment will be an advantage.
- Experience in working with content management systems to deliver content marketing programs and create digital demand generation campaigns in the business-to-business field.
- Experience developing multi-platform campaigns with a focus on social media and digital channels.
- Diploma or under graduate degree preferably in marketing related qualifications. Post graduate qualifications in a marketing related discipline is desirable.
- Empathy with and an understanding of the key issues facing the energy, natural resources, and chemicals sector.