Senior Marketing Manager

Description:

Reporting to the Franchise Head, Biologics, the Senior Marketing Manager (SMM)- BioResp- will be a key leader in further developing the “outstanding” Specialty Care capability at AstraZeneca focusing on patients with Severe Asthma. Based on an extensive understanding of the market, the incumbent will take a leadership role in defining the vision and strategic/tactical plans in partnership with senior leaders. The successful candidate for this role will be an entrepreneurial leader with a passion for customer engagement and putting patients first. You play to win but do the right thing and act with integrity, even when it is difficult. Your role in helping us achieve our leadership ambition will be to: Lead the cross-functional team to build a strategic plan to maintain leadership in the existing market. The SMM will have accountability to improve the forward-thinking potential of the brand through cross-functional development and execution of the Brand Strategy, Positioning, Segmentation and Operational Plans Accountability for leading, coaching and developing two Marketing Managers (MM) within the team In collaboration with Medical and Global Stakeholders, lead the development of strategies and plans for future indications in existing and new therapeutic areas Be a digital leader empowering the brand team to improve omni and channel marketing, using the latest innovations to build the best customer experience with your patient-centric approach Work collaboratively with the Patient Value, Access and Policy Team to navigate the reimbursement process to successfully secure and optimize patient access to therapy Partner with the Patient Centre of Excellence Team to deliver a patient support program that provides outstanding patient care Uphold a best-in-class commercial focus to accelerate brand leadership and the respiratory therapeutic market while cultivating an inclusive high-performance environment that values and leverages diversity Qualifications University degree in science and/or business Specialty care Marketing experience is preferred, respiratory therapeutic area expertise an asset Eye for business: strong critical thinking and planning skills with ability to implement plans with excellence Embraces an agile way of working to build processes to ensure consistent results. Knows how to mobilize people and activities effectively to achieve impactful outcomes Experience building and delivering digital strategies including omnichannel Experienced collaborator with inclusive leadership style and proven ability to work successfully within a diverse team Proven strong influencing skills and communication skills Financial proficiency: capable of driving and managing budget responsibilities and inputting on forecast assumptions