Senior Manager

Description:

The Senior Manager, Marketing provides leadership in the strategy, planning, and execution of marketing efforts to support resource development, donor relations, and community engagement. This position is also responsible for managing the overall creation and production of marketing collateral including the development, design, distribution, and coordination of materials and will work closely with the Foundation’s Communication + Advocacy team.
You describe yourself as a storyteller – you like to explain, to describe, and have an ability to translate data into digestible, impactful information that compels diverse audiences. You are dedicated to applying REDI (Reconciliation, Equity, Diversity, Inclusion) principles into life and work. You are known for deriving satisfaction from breaking the ice and making a connection to people, ideas and information.
A typical day would involve any combination of:

• Develop and execute integrated marketing plans and programs that optimize content delivery across various marketing and digital communications channels.
• Provide strategic marketing advice and planning that translates into values aligned marketing solutions for Donor Relations, Resource Development, and Community + Equity teams, as well as more broadly across the Foundation.
• Prepare and track metrics to measure the effectiveness of marketing efforts.
• Research trends and new marketing opportunities; and collaborating on the development of new community-centric philanthropic opportunities.
• Collaborate with the Communications + Advocacy team to develop aligned messaging, coordinate activities, and co-manage shared marketing and communication tools and platforms.
• Manage the production of a wide variety of marketing materials, content, and collateral, including impact reports, videos, photo libraries, etc.; manages external vendors (where needed) to execute on these projects.
• Work alongside and effectively communicate with marketing colleagues to articulate ideas and concepts clearly, being seen as a credible trusted advisor.
• Look for opportunities to model reciprocal learning within the team and the larger VCF organization.