Senior Manager

Description:

Provides input to corporate strategic planning and leads media strategies and plans for TransLink, to ensure alignment to TransLink’s over-arching communication strategy for the enterprise.

Acts as TransLink’s primary contact and key spokesperson for media and maintains the brand image of the company by disseminating information to members of the press or other media representatives. Assists departments and other stakeholders with developing internal/ external media communications and handles all media relations issues while ensuring social media campaigns’ messaging is aligned.

Develops strategies and plans for TransLink’s issues management program and media relations, collaborating with Director to ensure alignment to TransLink’s communications strategy.

Oversees and supports reputational and operational crisis/issues management by working with the Senior Media Relations Advisor and other Communications staff to create and execute on coordinated and consistent messaging aligned to company objectives and issues management strategies and plans.

Develops short and long-term goals and business plans and strategies to minimize risk and build TransLink’s corporate reputation. Works with the executive team on the development of media relations and issues management and promotes consistent and strong relationships with the media partners.

Directs media relations and issues management projects and programs of high risk, impact and sensitivity ensuring positive reputation and brand elevation. Researches, recommends and produces high level reports upon which TransLink’s decisions may be based. Collaborates with other stakeholders and business partners in providing issues management services (news releases, public service announcements etc.) ensuring positive reputation and brand elevation.

Proactively works with executives and department leaders across the enterprise to identify public relations issues as they emerge. Provides training and support to key TransLink spokespersons and Subject Matter Experts in advance of external events and media interviews.

Provides guidance, advice and mentoring to the staff including selection, training, coaching, development, performance management and all other people management practices.

Qualifications

Education and Experience:

The requirements for this job are acquired through a university degree in communications, public relations or a related discipline, and eight (8) years of progressive communication management experience, including solid experience in media relations & issues management.

Other Requirements:

Advanced knowledge of the concepts, principles, practices and techniques pertaining to communications and issues management with prior experience of dealing with news media.

Advanced communication and interpersonal skills, including demonstrated written and oral communications skills.