Description:
Develop and execute digital marketing strategies to achieve business goals and objectives.
- Manage a team of digital marketing specialists, including PPC, social media, SEO, and content marketing experts.
- Collaborate with cross-functional teams, including agency partners, design, and analytics, to ensure seamless integration of digital marketing efforts with overall business objectives.
- Manage budgets and optimize spending across all digital marketing channels.
- Conduct ongoing analysis of campaign performance, using data-driven insights to inform strategy and tactics.
- Identify and evaluate emerging digital marketing technologies and platforms, and make recommendations for adoption where appropriate.
- Stay up-to-date with industry trends and best practices in digital marketing, and drive innovation and experimentation within the team.
- Develop and maintain relationships with external partners and vendors, including agencies, publishers, and technology providers.
Qualifications:
- Bachelor's degree in marketing, business, or related field;
- 3+ years of experience in digital marketing, with a track record of driving results and managing a team.
- Strong understanding of all aspects of digital marketing, including SEO, PPC, social media, email marketing, and content marketing.
- Experience with marketing automation and CRM systems.
- Proven ability to develop and execute digital marketing strategies that align with business objectives.
- Excellent analytical skills, with experience using data to drive decision-making.
- Strong leadership skills, with the ability to inspire and motivate a team.
- Excellent communication skills, with the ability to articulate complex concepts and strategies to a wide range of stakeholders.
- Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment.