Senior Content Specialist

Description:

The Senior Content Specialist will work alongside the Content Manager to create and optimize proposal and sales content to help our Group Benefits Business Development teams gain and retain Clients. The selected candidate will also be responsible for the ongoing maintenance of our proposal content management tool and our sales presentation library. They’ll ensure the content follows Sun Life’s branding, writing and tone of voice guidelines. And they’ll be involved in process improvements, and in identifying and solving business problems, and implementing solutions that create cost or time efficiencies. We’re looking for a professional with strong writing and editing skills who can strategically articulate our value proposition and differentiators in proposal and sales content.

Key responsibilities

• Monitor and manage all requests coming through a centralized inbox and our proposal content management tool.
• Manage the end-to-end process to create, edit, update and/or optimize proposal and sales presentation content in a timely fashion and ensure it’s effective, appealing, relevant, in plain language and on brand.
• Manage content review process of our proposal and sales presentation libraries and coordinate with internal partners. Stakeholders include legal and compliance reviewers, subject matter experts, leaders, translation, and others.
• Provide support to Proposal Writers on our writing and tone of voice guidelines, and on how to turn complex and technical information into plain language. Provide them with MS Word support when necessary.
• Maintain workload trackers and dashboard so we can easily communicate updates to teams and leaders.
• Identify and implement on-going process improvements that will result in cost efficiencies or time efficiencies or both.
• Support any ad hoc writing projects.