Description:
What will you do?
- Increase organic traffic, leads, and online applications, improving conversion across digital channels.
- Monitor, evaluate, analyze, and report on SEO results, take a data driven approach towards optimization
- Develop a content strategy in coordination with business objectives optimizing existing content and uncovering new opportunities
- Write SEO-driven website content (meta elements, long- and short-form content)
- Work closely with web developers, publishers, and marketing teams to properly implement SEO best practices and new initiatives
- Complete technical SEO audits for various Sun Life web sites and work with developers and publishers to resolve priority issues
- Identify new technical SEO opportunities (e.g. Local search, speed improvements, Schema, Voice Search, etc.)
- Leverage best in class SEO tools, and providing recommendations on which SEO tools we should be investing in
- Provide SEO training for content writers, publishers, UX, and other partners
What do you need to succeed ?
- 1+ years of proven SEO experience
- Extensive knowledge of SEO best practices
- Proven experience driving major improvements in organic search performance for large and enterprise level websites
- Strong analytical skills
- Strong writing skills
- In depth experience with analytics & tracking tools (e.g. Adobe Analytics, Google Analytics, BrightEdge, OnCrawl, Ahrefs, Google Search Console, etc.)
- Excellent oral presentation skills
- Experience coordinating and collaborating with cross- functional teams
- Experience working with content creators
- Working knowledge of HTML, JavaScript, CSS for SEO
- Ability to work in a fast -paced environment, effectively prioritize and multi-task
- Ability to find creative solutions, driving business outcomes