Description:
The Marketing Cloud Specialist will play a critical role in the transformation and modernization of owned-digital channel marketing for Element. If you are a passionate Salesforce professional, ready to contribute to innovative implementations, we invite you to apply and be a key player in our Salesforce journey
A Day in the Life
General Requirements
- Well-versed in digital marketing, with at least 5 years specializing in Salesforce Marketing Cloud
- Proven experience in designing and implementing digital marketing architectures
- Strong background in managing and optimizing marketing campaigns, particularly within B2B
Campaign Management
- Develop, execute, and optimize multi-channel marketing campaigns using Salesforce Marketing Cloud.
- Manage end-to-end campaign processes, including planning, segmentation, testing, deployment, and reporting.
- Collaborate with marketing, design, and content teams to create engaging email templates and landing pages.
Audience Segmentation
- Utilize SFMC tools to create targeted audience segments based on customer data and behavior.
- Implement dynamic content and personalization strategies to enhance customer engagement.
Data Management
- Ensure the integrity and accuracy of customer data within the SFMC platform.
- Work with data teams to integrate and synchronize data across systems.
- Conduct regular audits to maintain data quality and compliance with data privacy regulations.
Automation And Optimization
- Design and implement marketing automation workflows and journeys.
- Continuously monitor campaign performance and optimize for better results.
- Conduct A/B testing to identify best practices and improve campaign effectiveness.
Analytics And Reporting
- Generate detailed reports on campaign performance, including key metrics and ROI analysis.
- Provide actionable insights and recommendations based on data analysis.
- Present findings to stakeholders and suggest improvements for future campaigns.
Technical Expertise
- Stay current with the latest SFMC features and best practices.
- Troubleshoot technical issues related to SFMC and email deliverability.
Compliance And Security
- Understanding of data protection regulations (e.g., CASL, CAN-SPAM) and experience implementing compliance measures.
- Knowledge of security best practices within the Salesforce Marketing Cloud environment.
Functional Qualifications
Strategic Thinking:
- Ability to understand business objectives and align marketing strategies with overall organizational goals
- Develop and execute marketing plans that contribute to the achievement of key performance indicators
Problem Solving
- Strong problem-solving skills to address technical challenges and optimize marketing processes
- Proactively identify issues and provide effective solutions
Communication And Collaboration
- Excellent communication skills to convey technical concepts to non-technical stakeholders
- Ability to collaborate with cross-functional teams and build strong working relationships
- Evangelize the spirit of transformation across the team so that it's a part of every marketer's job, and permeates everything that we do
Training And Documentation
- Provide training sessions for end-users and team members on Salesforce Marketing Cloud features and best practices.
- Create and maintain documentation for configurations, workflows, and processes.
Continuous Learning
- Stay updated on the latest Salesforce Marketing Cloud features, industry trends, and best practices.
- Proactively seek opportunities for professional development and certification. The ideal candidate has Marketing Cloud Email Specialist and Marketing Cloud Account Engagement Certification.
Qualifications
- Bachelor’s degree in Marketing, Business, Information Technology, or related field.
- 5+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, etc.).
- Proficiency in HTML, CSS, and AMPscript for email design and customization.
- Strong understanding of email marketing best practices and CAN-SPAM regulations.
- Experience with data segmentation, CRM, and data integration.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong project management skills and attention to detail.
- Ability to work collaboratively in a fast-paced environment.