Description:
Managing Sales Activities
- Handles customer inquiries and acts as the on-property liaison for group sales within the pre-defined peak room parameters for Property sales.
- Achieves group revenue goals by responding to incoming group/catering opportunities for the property that are within the pre-defined peak room parameters.
- Understands the overall market (e.g., competitors’ strengths and weaknesses, economic trends, supply and demand etc.) and knows how to sell against them.
- Closes the best opportunities for the property based on market conditions and property needs.
- Uses negotiating skills and creative selling abilities to close on business and negotiate contracts.
- Achieves group revenue goals by actively up-selling each business opportunity to maximize revenue opportunity.
- Partners with the sales team to identify new group/catering business and achieve personal and property revenue goals.
- Acts as the on-property liaison for group events over the Group Sales peak room parameters of the Sales Office.
- Develops group sales revenue and operation budgets, and provides forecasting reports.
- Works with the management team to create and implement a group sales/marketing plan addressing revenue, customers, and market.
- Assists with selling, implementation, and follow-through of group sales promotions.
- Attends pre- and post-convention meetings to understand group needs, obtain feedback on quality of product (e.g., rooms, meeting facilities and equipment, food and beverage), service levels, and overall satisfaction.
- Provides accurate, complete, and effective turnover to Event Management.
- Executes and supports Marriott’s Customer Service Standards and hotel’s Brand Standards.
- Conducts site inspections, as required.
- Monitors same day selling procedures to maximize room revenue and control hotel occupancy.
- Executes and supports the operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
- Participates in and practices daily service basics of the brand
- Verifies that the property implements a seamless turnover from sales to operations and back to sales while consistently delivering high level of service.
- Monitors the effective resolution of guest issues that arise as a result of the sales process by creating mechanisms to channel issues to property leadership and/or other appropriate stakeholders.
- Performs other duties, as assigned, to meet business needs.
Building Successful Relationships
- Develops relationship with existing and new customers to enable future bookings through sales calls, entertainment, FAM trips, trade shows, etc.
- Develops relationships within the community to strengthen and expand customer base for group/catering sales opportunities.
- Partners with Event Management and/or Operations in providing a customer experience that exceeds the customer’s expectations.
- Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and verifying their satisfaction before and during their program/event.
- Implements the brand’s service strategy and applicable brand initiatives in all aspects of the sales process and drives customer loyalty by delivering service excellence throughout each customer experience.
- Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to Marriott.
- Gains understanding of the property’s primary target customer and service expectations; serves the customer by understanding their business, business issues and concerns, to offer better business solution both prior to, and during, the program/event.