Description:
With a mandate to represent accommodations, attractions, restaurants, outdoor experiences, festivals and events, Destination Moncton-Dieppe is beginning to populate a dynamic, energetic and forward-thinking staff team, beginning with a Sales and Marketing Coordinator.
The Coordinator is responsible for supporting the organization in achieving organizational goals as outlined in the 3-year strategic plan. This position requires solid skills relating to marketing and project management as well as the ability to be a self-starter working within tight deadlines.
Key Accountabilities Sales and Marketing
- Assists with the coordination of marketing plans for the organization including campaigns, social media, and website content
- Develops the organization's website including content management
- Coordinates and delivers recurring projects such as newsletters, reports, schedules, content calendars, social media posts and ad placement
- Assists with special activities and familiarization tours, both virtually and in person, when required
- Provides pre-trip support and follow up from trade shows, sales missions, and general meeting follow up
- Coordinates department materials and promotional items including development and preparation of sales kits, welcome packages, gifts, attraction passes and other collateral
- Maintains product knowledge of the destination, especially as it relates to Destination Moncton- Dieppe target consumer audiences
Knowledge/Technical
- Possesses knowledge and skills in computer software programs relevant to the position such as; Microsoft Office365, Client Relationship Management software, project management and web- based programs
- Experience in digital marketing, social media platforms, new trends and best practices
- Knowledge of the visitor economy and tourism trends in Moncton, Dieppe, the Southeast region and beyond
- Highly effective project management, prioritization, multi-tasking and time management skills to meet deadlines
- Working knowledge of CRM systems
- Ability to manage multiple projects with shifting priorities