Description:
As Director, Shopper & Retail Media, you will lead the development and execution of strategic, results-driven media plans for our commerce client. You will be responsible, with the support of the Shopper Manager, for planning, buying, executing, and measuring campaigns. You will act as a trusted partner for Shopper Marketing plans across all brands under the client’s umbrella.
In collaboration with the Associate Director of Retail Media, you will align retail media strategies with shopper initiatives – inclusive of managed in-store, managed display and offsite retail media campaigns - ensuring cohesive and impactful results. Your expertise will be instrumental to drive innovation, optimize performance, and exceed client goals while developing a best-in-class team.
This position is ideal for a seasoned leader passionate about retail media and shopper marketing who thrives on delivering measurable business outcomes.
Key Responsibilities
Client Management
- Build and maintain strong client relationships to ensure timely delivery of Shopper Marketing campaigns and plans.
- Lead client relationships for all shopper media investments.
- Serve as the go-to expert on shopper media performance and retailer relationships.
- Oversee holistic commerce performance and ensure alignment with client goals and KPIs.
- Understand the underlying client needs and recommend solutions/path forward. Once aligned, clearly direct the internal team and manage deliverables with the client.
- Proactively manage client expectations and deliverables.
- Oversee deliverables, including client-facing documents, budget stewardship, and billing.
- Prepare and present client-ready materials, fostering strong partnerships.
Retail Media Network Relationships
- Build and deepen relationships with senior stakeholders at key retail media networks to unlock growth for client’s brands through Shopper Media and Digital Retail Media tactics.
- Negotiate added-value opportunities, custom program elements, and joint collaborations.
- Oversees relationship with media partners and leads negotiation of commerce media for specific programs.
- Assess retail partnerships' value to drive measurable returns and growth for client brands.
- Utilize internal expertise and proprietary methods to provide strategic guidance and consultancy for joint business partnerships, maximizing value for all parties involved.
Commerce Strategy
- Develop and implement comprehensive shopper marketing aligned with client business objectives, priorities and market trends.
- Lead the development and presentation of integrated shopper media plans across various channels, including in-store, digital, and influencer marketing.
- Responsible for the strategy and the audience insights being funneled down into the tactical media plan.
- Craft go-to-market strategies for the client from a planning and investment perspective.
- Ensure strategic consistency across all elements of plan development and implementation.
- Lead and own the holistic strategy and performance of Retail Media, integrating shopper marketing campaigns with digital retail campaigns.
- Stay abreast of emerging trends and technologies in the shopper marketing and retail media landscape, identifying opportunities for innovation and growth.