Description:
This Marketing Coordinator role will be a permanent, full-time position supporting our growing Western Canadian business units. The role will sit in our Vancouver office and will primarily support the South Coastal BC and Vancouver Island business units.
Role Purpose
This position drives and supports the objectives of the western Canadian business units and firm by executing on marketing plans and campaigns that align with firm goals, under the guidance of the Regional Marketing Managers. This position reports to the Regional Marketing Manager.
As a Regional Marketing & Communications Coordinator your responsibilities will include:
- Execute multi-channel marketing campaigns aligned to firm objectives and marketing plans. This includes ideation, planning, development of a workback schedule, communication with and buy-in from key stakeholders, content curation, tactical execution, internal and external communications, tracking and reporting on KPIs
- Play a lead role in supporting the South Coastal BC and Vancouver Island business units along with support for other west business units as needed
- Work with marketing professionals in our design, external and internal communications, digital marketing and marketing operations teams to deliver marketing projects and campaigns
- Actively participate in working groups to deliver national and regional campaigns
- Build trust and rapport within the greater marketing team. Provide feedback to others in a positive and constructive manner
- Be a champion in the use of the firm’s Customer Relationship Management (CRM) system, Content Management System (CMS), Project Management System (PMS) and other marketing enablement technology to manage campaigns and track ROI
- Plan and execute marketing events including booking logistics, writing invitation copy, registration management, on-site coordination and post-event follow-up
- Act as a brand ambassador. Collaborate with national marketing & communications team, regional marketing managers to ensure brand integrity and consistency across all external and internal marketing activities including advertising, presentations, sponsorship, social media, communications, and event materials
- Remain knowledgeable of firm marketing strategy, programs and campaigns to leverage in your projects and campaigns
- Demonstrate an understanding of the firm’s services and markets by proactively bringing forward creative ideas that elevate our marketing campaigns and drive engagement with our brand
- Perform other duties as required under the guidance of the regional marketing managers. This may on occasion include but is not limited to events, digital marketing, advertising, social media, email communications, and setting/reporting on KPIs
- Some travel may be required (when appropriate)