Description:
As the driver of the product marketing strategy for our AI-driven intelligence solution, you'll package the value proposition of our solution effectively for our ICP and establish the Valona product marketing function independently.
- Handle and enhance product marketing activities
- Develop product and feature positioning strategies that differentiate our Valona in a competitive landscape
- Lead, execute, and measure influential product launches
- Oversee both internal and external product communications
- Create engaging marketing collateral and packaging
- Implement user training and promote community engagement
- Analyze user data for insight-driven marketing strategies
- Deepen your knowledge of our product's value proposition and functionality
- Identify our customers' challenges and translate them into solution narratives
- Collaborate closely with our product and marketing teams to attain common goals
- Maintain marketing consistency with compelling assets that highlight product benefits
Your ultimate goal in this role is:
- Understand our solution’s value proposition and functionalities
- Transform customer challenges into engaging marketing messages
- Collaborate with product and marketing teams
- Curate clear messaging and visuals in marketing collateral