Description:
The Product Marketing Manager is responsible for the assigned product category portfolio, ensuring that brand/category P&L targets are met by monitoring costs, margins, pricing, and recommending needed changes. This person develops and implements a sound portfolio and communication strategy, manages the commercialization process, and partners with the Sales functions on go-to-market plans while putting consumers in the heart of the strategy.
Product Marketing Manager (f/m/d)
Responsibilities
- Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking, and go-to-market plans.
- Implement product and pricing strategies (NRM) in alignment with Sales and Trade Marketing.
- Lead cross-functional teams to ensure on time development of core product assortment and innovations. Project management though Developing and leading time tables through the cross-functional team.
- Based on data analytics, understand consumer/shopper insights, competitive trends, and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams.
- Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising.
- Develop customer selling stories (both national and account specific) and support customer line reviews to help drive top line sales, awareness, and trial of products for customer shelf sets.
- Track monthly products sales and P&L and propose action plans.
Qualifications
- Ability to work from home office, and traveling ~once/month throughout Canada, and to the US as needed.
- Degree in Business Administration/Marketing/MBA preferred.
- 4+ years of product marketing experience, managing portfolios for (ideally) FMCG industry. Experienced in brands/consumer goods and has worked with major retailers.
- Experience launching products from creation to launch, with a solid go-to-market strategy and strong project management skills.
- Computer skills including MS Office products, and ideally SAP (or similar system). Use and understanding of Nielsen data and any relevant market analytics tools preferred.
- Familiarity of KPIs and P&L.
- Strong business communication (written and oral) and presentation skills.