Product Marketing Manager

Description:

The Marketing Manager works with contributors across Marketing, Sales, Product and Customer Success departments to plan, create, and execute marketing campaigns to drive lead generation, as well as customer retention and engagement. A high level of collaboration is required. The Marketing Manager is primarily responsible for the successful implementation, management, and day-to-day operation of demand generation initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITES:
Work closely with other Marketing team members, Sales, Product, Customer Success and other key stakeholders to execute key GTM activities.

Perform day-to-day marketing activities including, but not limited to, marketing campaign management, virtual and in-person events, landing page creation and email marketing.

Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of messaging in all channels.

Develop a deep understanding of sales funnel and the activities that lead to successful pipeline development and stage progression.

Manage partnership activation programs.

Ensure all marketing activities meet brand and messaging standards.

Stay abreast of best practices for B2B digital marketing.

Monitor, track, analyze, and report campaign performance, provide key findings to internal stakeholders and utilize the results to refine and improve future campaigns.

Maintain a campaign calendar.

Conduct all business in accordance with Higher Logic policies and procedures.

All other duties as assigned.

KNOWLEDGE AND ABILITIES REQUIRED:
3-5 years' experience of lead generation and technology marketing experience with a high-growth B2B company.

Proven experience designing, implementing, and managing lead generation campaigns.

Strong project management skills with the ability to run multiple programs at the same time.