Product Marketing Lead

Description:

Job responsibilities:

• Lead and scale the Product Marketing organization, enhancing rituals, best practices, and systems, that will set the foundation for an effective team

• Become a product expert for the Rose Rocket TMS and set the standard for how we position, message, and launch our products and features

• Deeply understand our users and customers and market to become a voice of the market in order to positively impact product and GTM strategy

• Develop compelling messaging, competitive differentiation, and impactful storytelling around our features and product offerings

• Lead the development and execution of go-to-market strategies for existing and new product feature releases to ensure launch excellence and success

• Develop enablement artifacts to empower Sales and Customer Success teams with playbooks, customer stories, competitive positioning, and a strong feedback loop

What you will bring to the team:

• 5+ years of Product Marketing experience in B2B SaaS, with at least 1+ year as a people leader

• Strong business insight; problem solver with project management skills and attention to detail

• Strong writing skills and ability to translate technical concepts and features into simple messages that our customers can understand and resonate with

• Excellent ability to shift from strategic to tactical to get the job done

• Good relationship management as you will engage with stakeholders across several different functions as well as externally in order to be successful

• A strong customer-centric approach - you are always thinking about how our customers interact with the brand and product