Ppc Specialist

Description:

• We offer a great compensation plan, including a competitive base salary.
• We offer health benefits.
• Free parking for employees
• We offer RRSP matching
• We offer several opportunities in terms of rewards, career advancement, and recognition
• Extremely diverse and welcoming work environment
• Daily breakfast treats and coffee, free lunch along with our weekly Friday Fun events!
• Discounted Massage for Employee

Responsibilities:

• Brainstorming different ideas for paid advertising
• Working with a team of web developers, SEO Specialists, digital and content marketers
• Analyzing and monitoring web analytics and PPC Performance
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Lead keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends
• Setup and Manage Google network ads (Display, Search Network, Remarketing, etc.)