Description:
Reporting to the Sr. Manager, Search, the Paid Search Specialist will be instrumental in developing effective search strategies through end-to-end execution and ensuring the proper implementation of all digital marketing programs . You’re passionate about driving online engagement, reaching new audience segments, and delivering a full-funnel ecommerce approach across search and shopping.
As the Paid Search Specialist, you will work towards supporting Canada Goose’s direct to consumer goals across ecommerce & retail while achieving business targets. You have a deep understanding of automation, a love for creative excellence and an innovative mindset. You understand the importance of a holistic search program and how to leverage these insights to inform and develop your paid strategy.
Y ou will help us communicate our brand value through authentic engagement with new and existing audiences across multiple platforms. You’re passionate about performance in addition to creating an enduring, premium & functional brand that consumers want to engage with.
What You'll Do:
- Set up, manage, and optimize campaigns across Google & Microsoft Ads. This is inclusive of NA and EMEA regions across a similar portfolio of campaigns in multiple languages.
- Work closely with regional leads to ensure campaigns are optimized for local nuances and business targets are being met.
- Collaborate with internal stakeholders including design, product, and ecommerce managers to drive the messaging and end-to-end execution.
- Responsible for driving awareness, demand, and conversions to support the Canada Goose brand both online and through our global retail business.
- Responsible for the successful execution of campaign optimization tactics across multiple campaign types (e.g., Search, Display, Video, Shopping) including—but not limited to—settings, targeting, creative, keywords, account structure, bidding, optimization, tracking and analysis.
- Manage forecasting, budgeting & pacing across multiple regional accounts.
- Analyze multiple data sources to surface actionable insights that optimize media investments and enable the team to make strategic business decisions.
- Accountable for the strategy, execution, and measurement of paid search performance and optimizations.
- Collaborate with senior leadership to improve, refine, and develop overall search marketing service offerings.
- Monitor daily account performance across core regional accounts.
- Maximize CTR, Quality Score, and Conversion Rate through best practice adoption while improving other key metrics.
- Monitor primary and secondary KPIs to ensure efficiencies across all campaign types.
- Contribute & oversee strategic planning solutions, roadmaps and testing calendars that will help drive results and meet business targets.
- Advance our digital strategy through testing and innovation, while identifying new opportunities and betas to grow our digital footprint.
Let's Talk About You:
- 3-5 years of Paid Search/SEM experience
- Proficiency in Excel, Word, Power Point, Outlook, analytics/business insights tools
- Proven experience in digital marketing or advertising with a strong focus on digital
- Excellent verbal and written communication skills necessary to communicate with external partners and senior leadership teams.
- Self-motivated with a strong sense of accountability and time management
- Thrive in fast-paced and constantly evolving environments
- Bonus: Google & Microsoft Ad certificates