Description:
The National Account Executive is responsible for the development of direct sales strategies aimed at achieving and/or exceeding the predetermined sales objectives to support the growth of the company's business. The position sells products and services to a select group of large national accounts. As an individual contributor, the successful candidate will have comprehensive knowledge of the foodservice industry, customer management (national & regional in scope), revenue growth, P&L/financial acumen, contract negotiations and customer marketing, along with the ability to execute highly complex or specialized projects.
This role works with integrated account team to manage key aspects of the business relationship with multiple customers; develop and implement Annual Business Plans which support business objectives; act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s); and ensure flawless execution of programs throughout the system.
Responsibilities
- Works with the integrated account team to manage key aspects of the business relationship with large national customer
- Acts as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s)
- Ensures a flawless execution of programs throughout the system
- Develops annual business plan with customer, Bottler, and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management and Bottler system
- Ensures business plan and marketing activities are developed to deliver volume, profit, and customer satisfaction assurances made to all stakeholders during business acquisition and/or stewardship planning
- Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences
- Manages communication with Bottler system and customer field network to ensure constant application of strategies as outlined in the annual business plan and flawless execution of programs
- Aligns system resources to implement marketing and operational programs according to plan, schedule, and budget
- Acts as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs
- Accountable for problem solving operational or exceptional issues with customers or bottlers
- Accountable for forecasting and managing to budget
- Generates new or unique solutions and embraces new ideas that help sustain our business
Qualifications
- A Bachelor's degree in business or related field is preferred
- 3+ years of key account experience with a beverage/consumer packaged goods experience
- Able to demonstrate experience in sales, persuasion, negotiating and managing a medium to large book of business.
- Must have experience in managing price package plans for customers
- Knowledge of bottler and fountain environment and systems and
- Proven ability to manage needs and concerns of multiple stakeholders across various business systems with business development planning experience
- Must possess a complex selling knowledge with proven ability to create & sell-in customer promotional programs & key initiatives
- Self-motivated with a strong work ethic and exceptional drive for results
- Excellent written and verbal communication skills; must be able to present data in an organized manner