Description:
As the National Account Executive, you will be responsible for the development of direct sales strategies aimed at achieving and/or exceeding the predetermined sales objectives to support the growth of the company's business; sells products and services to a select group of large national accounts. Individual contributor with comprehensive knowledge of the large store grocery industry, customer management (national & regional in scope), revenue growth, P&L/financial acumen, contract negotiations and customer marketing; ability to execute highly complex or specialized projects.
Work with integrated account team to manage key aspects of the business relationship with a large national customer. Develop and implement Annual Business Plans which support business objectives. Act as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s). Ensure flawless execution of programs throughout the system.
Responsibilities
- Works with the integrated account team to manage key aspects of the business relationship with large national customer
- Acts as a system-wide expert on strategy, business systems, and operating philosophy of assigned customer(s)
- Ensures a flawless execution of programs throughout the system
- Develops annual business plan with customer, Bottler, and system input that outline key strategies and initiatives for Coca-Cola growth within customer's management and Bottler system
- Ensures business plan and marketing activities are developed to deliver volume, profit, and customer satisfaction assurances made to all stakeholders during business acquisition and/or stewardship planning
- Grows level of customer satisfaction, maintains win/win business relationship, and ensures effective communication with all key buying influences
- Manages communication with Bottler system and customer field network to ensure constant application of strategies as outlined in the annual business plan and flawless execution of programs
- Aligns system resources to implement marketing and operational programs according to plan, schedule, and budget
- Acts as a system-wide customer expert to ensure that the Coca-Cola system understands customer(s) objectives, strategies, positioning, and needs and that Company programs are consistent with their needs
- Accountable for problem solving operational or exceptional issues with customers or bottlers
- Accountable for forecasting and managing to budget
- Generates new or unique solutions and embraces new ideas that help sustain our business
Qualifications
- A Bachelor's degree in business or related field is preferred
- 3+ years of key account experience with a beverage/consumer packaged goods experience
- Able to demonstrate experience in sales, persuasion, negotiating and managing a medium to large book of business.
- Must have experience in managing price package plans for customers
- Knowledge of bottler and fountain environment and systems and
- Proven ability to manage needs and concerns of multiple stakeholders across various business systems with business development planning experience
- Must possess a complex selling knowledge with proven ability to create & sell-in customer promotional programs & key initiatives
- Self-motivated with a strong work ethic and exceptional drive for results
- Excellent written and verbal communication skills; must be able to present data in an organized manner