Multicultural Channel Marketing Communications

Description:

Key Responsibilities

• Manage and execute all channel communication elements on collateral, digital signage and other activation projects, to support business objectives and product initiatives across multicultural segments
• Develop the strategy and execute multicultural grass roots events in key regions, including partner management, contest giveaway and lead generation
• Project manage multicultural channel advertising tactics for all 3 brands of BCE: Bell Mobility, Virgin Plus and Lucky Mobile including: briefing of campaigns, management of creative and media process, ensuring brand consistency and reporting on project performance
• Build and maintain strong working relationships with agencies, internal partners and external partners to effectively manage projects, approvals, deadlines, budgets to project completion
• Understanding of multicultural consumer behaviour and experience in identifying target audiences
• Champion brand consistency using your strong creative eye, and lead creative advertising agencies/in house creative team
• Ensure projects are delivered on strategy, on time, and on budget in a fast-paced industry

Critical Qualifications

• Post-secondary Degree in communications, marketing or related discipline
• At least 3 years experience in advertising, event management or in-store merchandising
• Understanding of multicultural segments and their consumer behaviour
• Experience with partnership management, sponsorship activation, mass advertising (out-of-home, social/digital, radio, print, etc)
• Positive approach to building relationships and team work
• Excellent organizational skills with the ability to work well under pressure prioritize workload and meet tight deadlines
• Ability to self motivate, problem solve, multi-task and take initiative
• Knowledge in South Asian and/or Chinese languages an asset