Description:
This is a full-time on-site role as a Membership and Marketing Manager at the Eau Claire Athletic Club. The Membership and Marketing Manager will be responsible for day-to-day membership operations, including managing membership inquiries and applications, providing excellent customer service to members, coordinating membership events and programs, and maintaining member records. The Membership and Marketing Manager will also collaborate with other club departments to ensure a seamless membership experience and contribute to the overall success of the club.
Job Responsibilities:
- Serve as the primary contact for members, connecting with them in person, via email, and over the phone.
- Oversee member communications and member marketing initiatives, including ongoing and weekly communications.
- Maintain and manage the membership database, ensuring accuracy and confidentiality.
- Oversee the Member Services staff and departments, including the Member Services Desk (front desk), Child-minding, Wellness, And Member Lounges ensuring appropriate levels of staffing and staff training.
- Manage and resolve member service issues efficiently and effectively.
- Build and nurture strong relationships with members, fostering a sense of community and belonging.
- Assist Membership Sales by conducting member tours and responding to inquiries from potential new members.
- Create a portfolio of engaging member events.
- Work collaboratively with the Athletic and Recreation Manager, and all departments, to create a seamless experience for the Membership and Staff.
- Advise, develop, and execute sophisticated, strategic communications and marketing plans that speak to multiple stakeholder groups.
- Collaborate with the COO to execute plans, projects, and initiatives that support the Club’s strategic goals.
- Manage budgets, workflow, and priorities for key staff.
Qualifications:
- Bachelor’s degree in communications, marketing, business, commerce, public relations, or a related field, or 5+ years of practical experience or internships, and a strong portfolio of work is an asset.
- Proven experience in database management.
- Demonstrated team management experience, with the ability to build and lead a team of up to 20 or more full- and part-time employees.
- Excellent staff management, time management, and organizational skills.
- Strong written and verbal communication skills, including the ability to create compelling content for various channels.
- Experience in brand development and management, including maintaining brand consistency across all communications.
- Proficiency in digital marketing channels, such as email marketing, content marketing, and social media marketing.
- Experience and proficiency with Adobe Suite, and familiarity with marketing automation tools and other relevant marketing technologies.