Marketing Strategist

Description:

A Marketing Strategist uses marketing research and analysis to plan and create marketing strategies and implementation tactics for a client. The Marketing Strategist supports this function with thorough research and analysis, using a variety of primary and secondary research tools and skills. Under the guidance of the Director of Strategy and Senior Strategists at William Joseph, the Strategist will help prepare initial insights to find marketing strategies, develop brands, and create marketing strategies, as well as perform continuous analysis of the success of clients’ marketing.

We all have a voice at William Joseph, and we are all expected to use it. We don’t let our egos get in the way of innovation. At William Joseph, everyone’s opinion matters, and idea generation is the most important product of our collaboration as a team.

Accountabilities

Provide Clients with Strategic Direction

• Writes formal marketing research documents, plans, and brand strategies for clients
• Creates strategic direction for client marketing, building on research
• Helps clients devise strategies to increase sales and market share
• Determines how all facets of clients marketing must be changed to align with strategic direction
• Uses research of the external environment (including competition) to provide a further focus for the strategic direction of the client
• Develops strong brand concepts that are authentic, differentiating, and compelling
• Uses creative language to help craft brands that are poignant, unique, and expressive
• Finds quantitative and qualitative data pertaining to a client’s marketing situation from a variety of sources
• Find tough-to-find, credible information and data that is directly relevant to clients
• Performs industry analysis, competitor analysis, and customer profiling and draws useful insights that tie directly into later marketing phases
• Determines an ideal target audience and segments customers, with support from a senior strategist