Marketing Specialist

Description:

This role will be responsible for the independent execution of an integrated marketing plan that contributes to the growth of the respective education and product businesses. They will take ownership of the assigned marketing initiatives, work cross-functionally and support multiple stakeholders in the delivery of highly effective marketing programs based on deep stakeholder understanding to help deliver the business's annual objectives and plans.

Responsibilities:

Understanding the Business

• Supports the Marketing Operations Manager in the strategic development of annual marketing plans.

Working Well with Others

• Works with internal stakeholders and external media agencies to meet marketing objectives.

• Establishes and maintains a frequent dialogue with marketing colleagues to leverage brand and project harmonization

• Act as a marketing liaison, coordinating across departments to gather feedback, manage expectations, and ensure the timely delivery of marketing initiatives.

• Leverage a client servicing approach to manage internal and external stakeholders, ensuring the flow of information and resources is seamless and organized.

Delivering Results

• They will independently execute the initiatives in the marketing plans, including new education product launches, campaign development, content management, and execution.

• Works with internal and external partners to support the development and execution of new solutions and channel strategies with advertising, website, e-commerce, digital updates, and sales and education collateral that help support key marketing initiatives.

• Designs, develops, and executes marketing campaigns for Education and product purposes, with minimal support from the Marketing Manager.

• Creates media strategies and plans to support campaigns

• Works independently to plan and coordinate the management of promotional campaigns targeted toward standard users, including email marketing and the CSA Store e-commerce platform.

• Independently measures campaign included in the annual marketing plan, including monthly top-line tracking. They will assist with monitoring, analyzing, and evaluating the performance of marketing programs and provide recommendations to the Manager as required.

• Budget management and reporting for all assigned campaigns

• Managing and coordinating general marketing department tasks, projects, campaigns, and events from beginning to end

Education & Experience:

• College/university degree in marketing, business administration, communications or equivalent experience in a sales/marketing and/or communications department

• 3-5 years of marketing experience (industry experience where possible)

• Experience with all marketing channels (print, digital, social media, e-commerce, email)

• Digital marketing experience and familiarity with Google Analytics are considered assets.

• Experience managing agency relationships and creative briefs in a fast-paced, deadline-driven environment.