Description:
As part of the Member Experience and Communications team, the Marketing Specialist has an integral role in planning, developing, recommending and delivering an effective marketing and communications program. You will ensure that the AECU marketing program is designed to promote the credit union's products and services to both existing and prospective members; and is aligned with the cooperative principles.
Main Responsibilities & Focus
- Develop and recommend strategic marketing plans to achieve corporate objectives for products and services.
- Conduct analysis, and prepare reports of market trends
- Perform annual analysis of financial, technological, and demographic factors in order to drive marketing programs and promotions
- Plan and execute AECU advertising and promotional activities including but not limited to social media, radio and print media
- Maintains close liaison with advertising agencies and consultants on advertising and promotional campaigns
- Manage development, production, and distribution of promotional materials to support marketing programs, including negotiations of contractual terms with outside agencies and suppliers
- Develop, recommend, and implement marketing capital and operating budgets.
- Monitor and analyze marketing programs for performance
- Assist in the development and management of AECU's public relations plan, including an effective media relations program ensuring alignment with promotional campaigns
- Manage AECU's overall brand image by overseeing brand standards related to promotional displays and visual branch standards
- Plan, develop, recommend, and implement content for AECU's website and social media platforms
The Person
The successful candidate will have successfully completed a Bachelor's degree with a concentration in marketing, plus have 3 - 5 years' marketing experience in a financial institution; or an equivalent combination of education and experience.
The successful candidate will also have:
- Superior digital marketing skills, including website and social media planning, management, and design
- Strong interpersonal skills
- Excellent public speaking and presentation abilities
- Advanced knowledge of the principles of marketing and promotion
- Proven sales skills
- Demonstrated negotiation and consultation skills
- Proven people leadership capability
- Experience with strategy development and project management
- Advanced knowledge of products and services
- Working knowledge of policies and regulatory environment
- Demonstrated time management and organizational skills
- Strong oral and written communication skills
- Proficient in the use of Microsoft Office Applications, and 0365