Marketing Specialist

Description:

We invent, create and manufacture interactive technologies that enable digital or hybrid learning and meeting environments. We currently sell our devices in 90+ countries and are growing at a double-digit pace, with a strong focus on helping schools to digitalize. Our agile culture allows fast learning and progress. We are building a rocket while flying it, so you will have an opportunity to build processes, suggest improvements and take on new challenges to grow professionally. 

About the role

We want you to take full ownership of our digital marketing activities and help us to continue to grow.

• Define and execute our lead generation and nurturing strategy across all channels
• Design experiments to continuously test and optimize our demand gen flows
• Support execution of tradeshows & events in market
• Measure and optimize the right KPIs to ensure our pipeline is healthy
• Be the bridge between our marketing and sales teams and regularly follow up on the quality & quantity of incoming leads
• Assist management through reporting to aid strategic decisions
• Lead conversion optimization for our website and marketing campaigns
• Work effectively with in-house and external experts: dev team, content marketer, graphic designer, and external agencies

Your profile & skillset

We’re looking for someone with:

• Experience in managing lead gen campaigns on various channels
• Analytical & data-driven approach
• Hands-on experience with paid acquisition channels
• Hands-on experience with Google Analytics and Google Data Studio
• Executional excellence mindset
• Experience executing events & tradeshows
• Min 1-3 years of experience in digital marketing
• Relevant professional bachelor’s degree or higher
• Fluent level of English