Marketing Specialist

Description:

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 113-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15-day annual summer Fair and winter Fair which average more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community.

The Marketing Specialist reports to the Manager, Brand Experience and will be responsible for all promotional activity of the PNE’s self-produced events, including Playland, Fright Nights, summer and winter Fairs, and PNE Lotteries. This role requires creativity, a love for events, attention to detail, and a proactive approach in helping to increase demand for the PNE’s business streams

Why join our Team?

• Inspires an exhilarating and fun-loving workplace
• Supports a flexible work environment
• Innovates in both concept and process
• Thrives and promotes a fast-paced sales & marketing culture
• Collaborates with all departments in a positive and proactive way
• Proud to be a part of the growth of one of Vancouver’s most iconic institutions
• Proud to be ranked in the top 10 as one of BC’s most loved brands – BC Business 2020

What will you do this year?

In your role as a Marketing Specialist, your primary accountabilities will be to:

• Develops, plans, and executes effective promotions that our guests love, to drive gate attendance/ticket sales and positive brand impressions (including contests, giveaways, theme days, stunts and others)
• Manages promotional budget, logistics, vehicle, and promo items, working with internal operational teams for resources and external street team company.
• Develops required materials to support on site promotions (i.e., signage, vouchers) and works with digital team to promote them.
• Work with media sponsors to provide engaging on-site activities for guests, and lead operational logistics for their activations, such as signage, parking, site access, power, on-site placement, tenting and staging needs
• Manages, plans and executes some media buys for PNE brands, including reviewing proposals requesting tickets, ensuring that ads are designed on time and trafficked to respective media outlets/printers
• Supports event social media as scheduled.
• Perform other related duties as required.