Description:
The Marketing Specialist must have the foresight to recommend progressive improvements and initiatives to keep our marketing strategies and promotions fresh and competitive.
Responsibilities:
Strategic planning and budgeting
- Develops annual marketing plans and termly promotions based marketing action plans to outline goals and strategies used to support growth towards reaching organizational priorities
- Integrates marketing strategies into all media, including social media, web and print communications
- Monitors and evaluate the effectiveness of these plans by designing and using instruments such as evaluation forms, questionnaires, surveys and focus groups
- Develops, maintains and provides training and brand guidelines to be used in the creation of all online and print communications
- Works with the Communications and Media Relations Manager and Web Design Specialist to determine web presence for areas of focus
- Produces and manages an annual marketing budget
- Reports on results from all marketing and operational efforts to measure effectiveness of all programs and spending
- Creates promotions that engage the entire university community
- Develops strategies for and oversees the purchasing and deployment of promotional merchandise